Why "In Their Culture, Touch Is Normal" Doesn't Settle It

Robin Archer·

The cultural explanation comes up often in these conversations. Someone has touched you in a way you didn't want. You said something. And a third party, or sometimes the person themselves, offers: "In their culture, touching is just how people communicate. It's normal there."

The explanation is often true. Norms around physical contact vary enormously across cultures. There are places where greeting kisses are standard across all social situations. Places where handshakes are for business and hugs are for everyone else. Places where a hand on the arm in conversation is unremarkable and places where it would read as a significant overstep. These differences are real and worth understanding.

They are not, however, a resolution.

What the cultural explanation does and doesn't do

Understanding that someone comes from a context where touch is more common than you're used to gives you useful information. It tells you the behavior probably wasn't meant to violate anything. It helps you calibrate how to have the conversation. It may affect how much patience you extend.

What it doesn't do is establish that the behavior is acceptable in the context you're actually in. The two of you are not in their culture right now. You're in a shared space that has its own norms, and in that shared space you've said you don't want the contact.

The cultural background explains where the behavior came from. It doesn't establish that the person across from you has to absorb it because of that origin.

The version I've encountered

I know a woman who worked in an office with a colleague from a country where touching during conversation was entirely normal. He would frequently touch her arm, stand close, put a hand briefly on her back. She was uncomfortable with it. She said something, politely: "I know this probably feels natural to you, but I'd prefer not to be touched in conversation." He apologized immediately. He told her he hadn't realized. He adjusted.

What he did not do was explain that in his culture this was normal and therefore she should accommodate it. He took in the information about what worked for the person in front of him and changed his behavior.

That's what cultural context should produce: understanding, not immunity.

What it looks like when the explanation is being used badly

"In their culture, touch is normal" becomes a problem when it's used to override what the person has clearly communicated. When it's offered as a reason you should change your response rather than as background information. When it functions as a defense rather than an explanation.

No cultural background includes "and therefore the people around you must accept physical contact they don't want." Every culture has its own internal norms about consent; what changes is the content of those norms, not whether they exist.

What you can say

If the cultural explanation is offered to you as a reason to accept the contact: "I understand that this feels normal to them. For me, it isn't, and I've said I don't want it. The cultural background doesn't change what I've asked for."

You can say this without dismissing the cultural context. You're not saying their norms are wrong. You're saying they don't apply to your body without your agreement.

That's a position you're allowed to hold regardless of whose norms are in the room.